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  • Monday, June 15, 2015
  • Adele Cehrs

    cehrs
    CEO
    Epic PR
    Adele Cehrs, the owner of Epic PR Group, has served as PR strategist, corporate counsel, and crisis-management advisor for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. Prior to owning her own company, Adele was an executive at top PR firms in New York City and Washington, DC, including TSI Communications and Ogilvy Public Relations Worldwide, and served as a spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom, and DirectTV. She is a frequent media expert for CNN Headline News, NPR, Fox Business, CBS, NBC, Voice of America, Inc., Bloomberg Businessweek, PRWeek, Forbes, the Wall Street Journal, and Entrepreneur and has media trained numerous CEOs, including Ted Leonsis, Marilyn Hewson (CEO of Lockheed Martin), and Steve Case. Adele also secured a reality show for Georgetown Cupcake called DC Cupcakes that airs on TLC. With the short lifespan and demanding nature of digital media, consumers are drowning in a sea of content (an average of 5,000 brand messages are seen a day) and marketers are just trying to keep their heads above water – and to what end? In SPIKE Your Brand ROI: How to Maximize Reputation and Get Results, Adele Cehrs, a highly sought-after communications guru with twenty years in the media and PR industry, and the CEO of her own company, delivers straightforward, proven strategies for executives looking to create real perception change for their brand, recognize and anticipate patterns driven by audience interest and outside events, and extend the lifespan of their messaging. SPIKE Your Brand ROI is the ultimate guide for mastering real-time communication. http://www.spikeyourbrand.com
    twitter: @Epicbuzz14

    Paper

    • Do the Math: Why Real-time Marketing Adds Up

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