Concurrent Sessions

Advertising Track

  • Checklist for Ad Sales Success, presented by Sondra Hadden and Stephanie Holland
  • Inside the Mind of the Media Buyer*, presented by Steve Davis and Jim Elliott
  • So Now I’m Supposed to Sell Advertising…, presented by Jeff Bebee, Shannon Reid and Brittany Shoul
  • Stress Test Your Non-Dues Media Revenue, presented by Sean Soth

Design Half-Track

  • How a Magazine Redesign Reinvented the Member Experience, presented by Debbie Bates-Schrott and Michael Gips
  • Reviving an Annual Report, presented by Laura Fleming Doyle and Mike Ryan

Digital Track

  • Multimedia: What's Holding You Back?, presented by Patrick Mirza
  • Real Numbers: What Your Analytics Actually Say About You, Your Brand & Your Content, presented by Scott Bolgiano and Jackie Roy
  • Social Media: Crafting Content the Resonates, Making Time to Engage, presented by Charles Day and Ami Neiberger-Miller
  • Web Content 911*, presented by Neftali Morales, Monica Piotrowski and Deborah Woodall

Editorial Track

  • How Web Design Trends Are Changing the Way We Write Content, presented by Leslie O'Flahavan
  • Mapping Your Content Strategy, presented by Carrie Hane Dennison, Dina Lewis and Hilary Marsh
  • Web Content 911*, presented by Neftali Morales, Monica Piotrowski and Deborah Woodall
  • Working with Freelancers: How to Get the Write Stuff, presented by Larry Lipman, Tammy Lytle and Cindy Stevens

Executive Track

  • Executive Leadership Sessions—Part 1: The Future of Engagement. Keynote by Amy Webb
  • Executive Leadership Sessions—Part 2: Taking Your Association Tech Strategy to the Next Level.
    Panelists Anna Baker, Anna Tauzin and Wendy Wise
  • Inside the Mind of the Media Buyer*, presented by Steve Davis and Jim Elliott
  • The Courage to Be Creative, presented by Patricia Fitzgerald and Maria Robertson

Marketing Half-Track

  • Do the Math: Why Real-time Marketing Adds Up, presented by Adele Cehrs
  • Not Just the Facts: How to Use Research Data to Tell Your Brand's Story, presented by Jaime Andriopoulos, Linda Busche and Cyndee Miller

*Dual-track session